Animal Testing Is Morally Wrong Essay - 1373 Words

Humans are animals, and as such it is morally wrong to use them to test pharmaceuticals intended for use by humans. Those who support animal experimentation believe it is a necessary evil, in part due to the false information put out by the media. The so-called benefits of animal testing have not helped humans for years, yet in many countries the law still requires researchers use animals to test their medications. In fact, although alternatives have been found, few steps have been taken to put an end to animal experimentation. Unfortunately, the way the activists present their argument that is one main reason they are not taken seriously, even though their points are valid. Animal testing is morally wrong and has not benefited humans as the media has claimed, but there are alternatives, such as new technology, if only humans would take the first step. Animal testing is inhumane and unethical based on the scientifically supported claim that humans are also animals. Animals deserve to be treated on the same level as humans and humans have much to learn from them. One could argue an extreme point of view that testing animals is similar to testing a family member, such as a cousin. In Ferdinando Boero’s â€Å"Humans Are Animals,† he takes the stance that anthropologists and zoologists are in the same scientific sector. His claim is supported since humans are animals, then zoology is a part of anthropology. They can use this to help contribute to each other’s research, if onlyShow MoreRelatedAnimal Testing Is Morally Wrong? Essay1305 Words   |  6 PagesSeeing as humans are animals it is morally wrong to use animals to test human products. Due to the false information put out by the media, those who support animal believe what the media states about it being a necessary evil. The so-called benefits from animal testing have not helped humans for years, but is now legally required in many countries. Although alternatives have been found, few st eps have been taken to put an end to animal experimentation. The way activists present their argument isRead MoreAnimal Testing Is Morally Wrong?878 Words   |  4 Pageslot of different types of animals suffer through painful and unnecessary tests. An animal being used for scientific experiments is wrong because it is inhumane, expensive, and unpredictable. Animals in laboratories live lives of loss, pain, loneliness, and torture. Various studies have shown that animal experimentation often does not even help humans. Some even lead to harmful human reactions to the drugs being tested on animals. Yet we continue to use animal testing while other courses of actionRead MoreShould Animal Testing Be Justifiable Or Morally Wrong?2361 Words   |  10 PagesAdministering different types of drugs, infecting innocent and defenseless animals with diseases, poisoning, implantations, and causing brain damage are just some of the many horrifying elements of what animal experimentation truly is. Cosmetics, cleaning supplies, and personal care products are only a small fraction of the many products used frequently by people that are tested regularly on animals for research-based and scientific studies. Although some may be completely unaware of, we use a numberRead MoreAnimal Testing And Biological Experiments1308 Words   |  6 PagesAnimals, humans, alike are thinking breathing and emotional creatures that habit this be autiful Earth. Every year over 100 million animals die from animal testing and biological experiments (Peta.) Animals may not be able to reason or talk, but they can suffer. They feel pain and fear similarly to the way humans do, in fact their reactions to pain are almost identical. Therefore should not be taken advantage of or used as test dummies. The consequence of testing on animals for the greater good doesRead MoreThe Ethics Of Animal Research Essay1588 Words   |  7 PagesPHILOSOPHY 106 - Is the use of Animals in Biomedical Research Morally Justified? Animals have been treated immorally since the beginning of time, this is shown by hunting, farming, trapping, testing of products and biomedical research etc. As humans, majority of us claim animals as our resources as we use them for eating, making clothing, (leather and fur jackets, shoes) working animals, as a means of transport, animal testing etc. In this essay I will discuss the use of animals in biomedical researchRead MoreShould Animal Testing Be Illegal?955 Words   |  4 PagesAnimal testing is widely used today for a variety of different reasons ranging from testing new medical treatments for serious diseases to testing new cosmetics. Due to the widespread nature of animal testing, there are those who argue that animal testing is morally wrong and that it causes unnecessary suffering in animals. However, there are some that believe animal testing’s ability to reduce human suffering makes it morally right, good, and useful. Throughout this paper, I will argue tha t testingRead MoreThe Pros And Cons Of Animal Testing822 Words   |  4 PagesAnimal testing refers to procedures that take place in human clinical trials and it involves dosing, toxicity and efficiency of drugs. â€Å" Humans beings have long used animals as test subjects for a variety of purposes.† (â€Å"Animal†) which violates the living rights of animals. Animals and people are alike in many ways, as close relatives we both feel, think , behave and experience pain therefore animals should be treated with the same value and respect as humans. Animal testing is inhumane and itRead MoreAnimal Rights and Ethics Essay1746 Words   |  7 Pagesâ€Å"Animal Rights and Ethics† Gary Grey Introduction to Ethics and Social Responsibility Stacey Hiles March 21, 2011 Is it ethical for animals to have the same rights as humans? During this paper I will present the views of both sides. I will try my best to give the reader a chance to come to there own unbiased conclusion. I will talk about the key areas of animal ethics. I will present the facts and reasoning behind the arguments over Animal cruelty, testing, hunting, and improper housing. MyRead MoreAnimal Testing Is Unethical?1061 Words   |  5 PagesCOMM101-110 Speech Title: Why Animal Testing Is Unethical General Purpose: To expose my audience to animal testing. Specific Purpose: To make people aware of how animal testing is cruel and outdated. Organizational Pattern: INTRODUCTION: (1) Attention Getting Device: Years ago animal testing was started to help humans obtain information. Now almost every product on the market has been tested on an animal during some stage of its production. Through these test thousands of animals die painful deaths everyRead MoreThe Public Perceptions Of Animal Research1303 Words   |  6 Pages Ignorance is bliss. Animal research is one of those topics that, for most of us, we try not to think about. Most people recognize it as a necessity, but few accept it without hesitation. When asked about the subject of animal research people ponder the topic, and then want clarification. â€Å"What exactly is animal research?† â€Å"Is it animal testing?† â€Å"Where is the line between research/testing and cruelty?† The most common phrase I heard was â€Å"necessary evil.† We know that is goes on, but we aren’t completely

A Little Matter Of Genocide - 856 Words

The number of Native Americans throughout American from the time of the Europeans arriving to now has dramatically dropped. As churchill argues in, A Little Matter of Genocide, it was not just a coincidence so many of these indigenous people died, it was genocide. Genocide is the deliberate killing attempt to wipe out a religion, race, or culture of people. However, it was not all Europeans who participated in this effort to kill off the natives. Churchill argues that the number of indigenous people we have always been told is much lower than the real number. He believes this was purposely done to hide the fact Europeans committed genocide. Some of his reasons pointing to genocide include; the conditions Europeans forced natives to live in, Europeans purposely giving the natives diseases, and times that Europeans killed natives. Unlike how churchill makes it seem as if all Europeans were consciously making efforts to kill off the Native Americans, I only believe that a few actually committed genocide. There were many Europeans throughout history who had good relationships with the native americans. For example, Quakers treated the natives very kindly and with respect as did the French. However, the French sold the Louisiana Purchase to the Europeans. This land was mostly inhabited by the Native Americans, so I do not believe the French had the right to sell it. This practically handed the Native Americans over to the Europeans hands. The Europeans had already forced theShow MoreRelatedHotel Rwanda Global Essay937 Words   |  4 Pagescommitting the genocide of the Tutsi, another tribe of Rwanda. The Tutsi tribe was in alliance with Belgium when it controlled Rwanda, so when the Rwandans gained their independence, there the Hutus had prejudice against Tutsis. Eventually, there was a war between them. The Tut si rebels were vastly outnumbered (about 10% of the Rwandan people were Tutsi and about 90% were Hutu), but managed to overthrow the Hutu. Despite the genocide that was occurring in Rwanda, the UN made little action to stopRead MoreThe Native Americans1282 Words   |  6 Pages Genocide, I never expected there to be so much debate regarding the definition for this word, much less for acts that seem to fit precisely within its definition. In order to better understand if what happened to the Native Americans was genocide or not we need to get a clear definition of this word. According to the United Nations, genocide is, â€Å"Any of the following acts committed with intent to destroy, in whole or in part, a national, ethnical, racial or religious group, as such: killing membersRead MoreCauses of Genocide Essay1675 Words   |  7 Pages Genocide is an action that is not unique to any one set of specific circumstances. It knows no bounds of time or location. From thousands or years ago to present day and on every civilized continent, the eradication of entire groups of people has occurred. The current definition of genocide was established by the United Nations in 1948: â€Å"(a) Killing members of [a] group; (b) Causing serious bodily or mental harm to members of the group; (c) Deliberately inflicting on the group conditions of lifeRead MoreThe Other Side Of America1518 Words   |  7 Pagesis more common than to hear them talk of extirpating them totally from the face of the earth, men women, and children† (Lewy). A genocide that is given little attention in America’s textbooks is t he American Indian Genocide, which was led by white settlers. America’s true colors were shown in their infamous actions, which spanned hundreds of years. Throughout this genocide, America showed a hypocritical side—along with a violent and twisted personality—that is not widely known. The War with â€Å"Savages†Read MorePersuasive Speech: You Can Stop the Genocide in Darfur Essay786 Words   |  4 PagesSpecific Purpose Statement: To persuade my audience to get involved and to help stop the genocide in Darfur Introduction I stand before you a white male, who has not experienced much of this world; I am but fifteen years old. I have little knowledge of our societies and how we work yet it is obvious how the political powers think and how they operate the world. We should not be thinking with only greed in our minds, we should not be thinking only of benefits to ourselves, we should thinkRead More Racism: a Short History Essay example1347 Words   |  6 PagesStates, South Africa, and Nazi Germany. Fredrickson cautions, however, that racism can easily become interchangeable with religious bigotry when facing corporatism that aims to alienate, marginalize, and devalue human beings as mere consumers with little agency or any collective sense of identity. Racisms ultimate goal, according to Fredrickson, is to establish a permanent hierarchal order that, has two components: difference and power. Fredricksons analysis is probably one of the most directRead MoreGenocides Have Been Going On For Many Years Whether People1127 Words   |  5 Pages Genocides have been going on for many years whether people may want to accept it or not even recognize an event as a genocide, Genocide is a deliberate killing of a large group of people, especially tho se of a particular ethnic group or nation. The term Genocide was created by polish attorney and writer Raphael Lemkin, by combining the Greek word â€Å"genos† which means race and the Latin word â€Å"cide† which means killing. Which as from now one can see that it’s that a massive killing of a specific race(s)Read MoreThe World Of The Holocaust910 Words   |  4 PagesWhat is genocide? Where did it come from? Most people living in the U.S. have little to know clue what genocide’s definition is. Some Americans miss use the word throwing it around lightly not knowing it origin. Genocide is a word that was created after the Holocaust by the United Nations. The creation of this word was intended to define the act of extermination of a country, ethnic, or religious group. It is a shame the creation of this word had to come into the world. In this paper I will addressRead MoreInformative Speech on Rwandan Genocide Outline1300 Words   |  6 PagesBen Johnso n Intro to Comm. 1320-04 11/8/12 Rwandan Genocide General Purpose: To Inform Specific Purpose: To share with the class that the Rwandan Genocide was a brutal genocide that most people know little about. Thesis: The Rwandan Genocide is one of the lesser known, quickest, and most inhumane genocides this world has ever seen, and it is still affecting the people of Rwanda till this day. Organizational Pattern: Topical Introduction I. Attention Getter:Read MoreThe Khmer Rouge And The Cambodian Genocide1155 Words   |  5 PagesSisowath Doung Chanto was born in Phnom Penh, Cambodia, and lost his life to the Cambodian Genocide, an unfortunate event that caused the death of around one and a half million people (Leslie 6). In Cambodia, a population of around seven million dropped down to around five million from the genocide as well as the accompanying famine, rebellion, and war. In 1975-1979, an infamous communist regime, called the Khmer Rouge, headed by Pol Pot, brutally killed twenty five percent of Cambodia’s original

Internet Marketing Tesco.com

Question: Scenario Internet marketing comprehends all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity with increased market share. As a newly appointed marketing manager for any of your chosen company, you are required to research and design an internet marketing plan by drawing up all the steps involved. Answer: Elements of Internet Marketing Tesco, the largest food retailer in UK operate around 2315 stores globally and encompasses 1800 stores throughout UK. Tesco.com is the wholly owned subsidiary that offers absolute online services by using Tesco.net and Tescodirect.com. Tesco.com offers successful online grocery shopping service worldwide. The company is in continuous process to make technological advancements with intention to streamline its services and extend opportunities for customers through online access of customers. Tesco expand and diversify its online product portfolio by offering DVD, search marketing through search engine optimization, pay per click, media alert services, blogs and articles, portal representations and community posts. Social media network is the key element to conduct online marketing by Tesco. Facebook, Twitter, Youtube, Linkedin utilized by Tesco to implement its marketing strategies to reach a large group of consumers worldwide (Akhter, 2015). Tesco conduct its online marketing through online advertising, personal selling through direct e-mail, sales promotion, PR and sponsorship. Moreover, internet marketing plays an essential in creating brand value through the spread of electronic word of mouth. Consumers participating in online discussion forums and social media community interact ideas and after sales experiences. By this, they share valuable comments and word of mouth across consumers worldwide (Qeisi and Abdallah, 2013). Evaluation of Internet marketing mix The internet marketing mix of Tesco is considered by digital technologies. The four Ps of marketing mix in context of digital technology are considered in details below: Product-Tesco make use of internet and Tesco.com to engage customers .It helps the company to develop virtual products, which are then personalize and customized proeperly. Consumers can retrieve information through online search and obtain complete information before purchase. The online discussion forum by Tesco.com support after sales services directly through e-mail or indirectly by implementation of complains management forums or FAQ (Annunziata and Vecchio,2013). Price- E-marketing by Tesco.com helps to reduce the asymmetries of information and allow its consumers in order to make a comparison between the prices (such as social media networks, blogs, PR) allows the customers to make tailored and automatic comparison of product features and prices. Moreover, the consequent reduction in profit margin gives rise to dangerous price competitions (Auster and Michaud, 2013). Place-The contribution of online business enable the leading food brand Tesco to reach extensive customers across the globe and build relationship with them. Physical place becomes virtual and considers aspects of transactions that are intangible. The process of online product selling offers consumers across the globe to shop at the ease of their home. Interactive system of internet allows digital customers relationship management (e-CRM) by efficient gathering of data through users registration on companys webpage and online purchase data of each customer (Berisha,2013). Promotion- Tesco Plc offers mobile platform and tailored online offers for the convenience of consumers as a promotion. Tesco developed dotcom stores designed to serve increasing demand of customers with extensive food range. Clubcard is a significant promotional offer that customize product offering respective to the specific needs of customers through sharing of past shopping experience and personalized marketing. Loyalty programs, contests, coupons are promotional activities to directly reach customers and influence their purchase behavior (Cario, 2013). Comparison of internet marketing tools The traditional marketing involves the selling the products through face to face interaction, magazines etc. The innovation of the new online marketing techniques helps in the creation of the new practices, which will help the retailers in promoting their products. The good strategies of the internet marketing will help in the improvement of the selling procedures. With the help of the online marketing, the customers can be able to know about the various discounts and the procedures and on the other hand, it helps in the creation of the customer satisfaction. With the help of this, the customer can be able to make a difference among the online offers, discounts with the discounts that have been offered in the stores. By this way, the customers can also be aware of the different types of the products available in the online marketing (Colomo et al. 2012). The research studies show that the digital marketing have been used by the management of Tesco and with the help of this, they can be able to launch the new products in the market. The main competitors of Tesco are ASDA and Sainsbury and in this case, they used the digital media with the better outcome (Eid, 2012). Examination of interactive order processing Interactive order processing is one kind of presenting the products and their brands to the customers. In this case , the selection of the product and the brand of the product which they will publish in the online marketing portal is one of the essential factor that the management like Tesco need to consider the changing behavior of the customers ad accordingly they need to take the actions (Forthmann, 2013). In this case, it is very much essential to make a difference in between the niche marketing and the general type of marketing. Therefore, in this case, there need to be proper communication in between the customers and the management of Tesco who are operating the online systems. The management of Tesco before making the proper use of the internet services, they need to look at the target customers and at the same time need to judge the tastes and the preferences of the customers as most of the individuals have the different types of cultures. In this case , the management of Tesco have used the interactive order processing by focusing on the target customers and in the same way they also makes the proper use of the internet mediums in order to promote their dietary products. This can be done with the help of the email , faxes , databases etc (Goodrich, 2013). Mechanisms of Search engine marketing Search engine marketing has been considered as one type of internet marketing which makes the rewriting of the contents of the websites so that the higher rank can be achieved. It helps the customers in getting the information as quickly as they can. By this way, the businesses of the different sectors can be expanded (Gupta et al. 2013).In this case, the customers need to know the proper use of the keywords in order o get the information about the organization and the type of the products that has been sold by the organization. Therefore in this case , the popularity of the websites is very much essential for the customers in order to get the adequate information about the products as well as about the organization. Therefore, the customers need to use more than HTML in order to get the proper information about the organization. The retail companies like Tesco in order to increase their online businesses need to make the proper use of the search engines in order to popularize their products among the customers. Therefore, in the recent periods, it has been observed that the management of Tesco has been successful enough in the publication of the products in the first page of the Google site (Gurau, 2013). In case of the on food products range , it has been observed that the Tesco have developed the search engine campaign and Tesco.com is the popular search engine from where the customers can be able to gather the information about the products and about the performance of the management of Tesco (Heang and Khan,2015). Suitable opt-in email marketing newsletter Opt in email is one type of marketing strategy that has been used by the management of Tesco in order to send the bulk amount of emails to the individuals with the help of the newsletters , advertising and the emails. In this case , the web users have been invited to sign for the web pages from here they can be able to send the emails to the large amount of individuals at a bulk amount in a single click (Jones, 2013). It helps the management of Tesco to get closer to the customers and helps the customers in getting the adequate information from the management. The management of Tesco need to decide first that where to publish the newsletter on a yearly or the monthly basis. Therefore, the management need to make proper design of the newsletters so that it can be able to offer the different types of templates to the customers with the help of the online services. The management of Tesco in most of the cases have been successful enough in creation of the newsletter with the help of the online services as they asked the customers in many cases , to sign-up in the webpage in order to make the proper access and also to deal with the management regarding any queries (Knopf, 2015). Best practices for online public relations In case of creating a good relations with the public with the medium of online sources, the main step of every management will be to make the proper use of the online presses in order to attract the customers at a huge pace. It is also very much essential for the management to know that the online marketing mix has been considered as one of the important criteria in case of maintaining the good public relations. Before creation of the good public relations, it is very much important for the management to see that whether the average people have accepted it or not. The focus will be the customers to whom they are creating the awareness of the products (Laudon and Traver, 2012). PR web have been considered as one type of the popular online tools with the help of which any non food retail organizations like Tesco can be able to aware the customers about their products and also can be able to post the images of the high resolutions in their web portal. Therefore, different types of social, cultural and the marketing skills will be required for the creation of proper public relations (Lilleker and Jackson, 2013). Use of new digital media communities The digital media is one kind of online media with the help of which the progarmmes in the systems can be modified and can be coded properly. The digital media helps in providing the high-resolution images to the individuals and it also helps in the creation of the trust and the confidence among the customers as well as the management. It helps in the proper navigation with the help of the internet. The new media not includes different types o television programmes but includes digital mix like the videos and the proper links of the web content materials. The new provides the non-linear presentations and it has been considered as one of the important characteristics (Meier and DonzeÃÅ' ,2012). Therefore, in this case the campaigns need to be made in order to make the customers aware of the products and the services that has been produced by the management by Tesco (Nihel, 2013). Secondary market research The secondary research has been conducted in order to deal with the customer relationship management that has been used by Tesco. The proper customer relationship helps in giving the better services to the customers in order to retain the customers in the store. It helps in the creation of the sales and helps in promoting the products. It is done through the process of proper communication methods with the customers. The customer relationship management helps to look at the behaviors of the customers and at the same time helps in analyzing the behavior of the customers (Shen et al. 2013). The retail organization namely Tesco have been successful throughout the decades in the creation of the loyal customers with the use of the proper social marketing. The online customer relationship management can be made with the use of the social media sites (Rakrachakarn and Moschis,2013). Designing of online survey Are you satisfied with the services that have been provided by the management of Tesco? Strongly satisfied Satisfied Neutral Not satisfied None Are the management of Tesco are user friendly? Yes No Use of electronic CRM The electronic customer relationship highlights the fact of proper integration of the web channels and on the other hand helps in increasing the sales of the products and the marketing activities. In the case, it has been observed that Tesco Plc have becoming one of the largest retailer in case of the online marketing. With the help of the e-marketing campaigns and the emails, the management of Tesco can be able to interact with the customers at a larger level and by this way they can also be able to promote the interactions with the help of the emails and the chat facilities. With the help of this, it has been observed that the management of Tesco have developed a better marketing share in the competitive market and by this way, the proper customer base can be created. It can be done with the help of the Club card system (Sheng and Simpson,2015). The management with the help of the promotional campaigns can be bale to create the good relationships with the customers. In this case, the customers have been provided with more discounts and the offers than been delivered in the stores. With the help of the electronic CRM, the management can be able to make the proper segmentation of the customers so that they can be able to know about the taste and the preferences of the customers. Therefore with the help of the digital marketing techniques, the revenue can be increased and at the same time helps in the proper segmentation of the market. This will help the management to take the online orders at a bulk amount (Subramaniam and Nair,2013). Outline of internet marketing plan First of all in order to create the proper internet marketing plan , it is very much essential in the creation of the brand image the in the minds of the customers. With this, the reputation of the company has been associated. With the help of this, the competitiveness within the global market can be assigned properly. In the next phase, it is very much essential to study the behavior of the customers with the help of the sales processes and by this way, the current market situation can be analyzed properly (Tse, 2013). In the third case, with the help of the online tools, it is very much important for any organization like Tesco to choose the target customer. This will help them in the proper diversification of the products and will help them in the designing of the proper structure of the budget. The management also needs to maintain the accounts in the various social sites in order to increase the awareness among the customers regarding the products. The videos also need to be created in order to see that what kind of people have been using the products and by this way, they can also be able to launch the products through the different websites and you tubes (Tsekouropoulos et al.2013) Reference List Akhter, S. (2015). Impact of Internet Usage Comfort and Internet Technical Comfort on Online Shopping and Online Banking.Journal of International Consumer Marketing, 27(3), pp.207-219. Al-Qeisi, K. and Al-Abdallah, G. (2013). Internet Banking Adoption in Jordan: A Behavioral Approach.IJMS, 5(6). Annunziata, A. and Vecchio, R. (2013). Web marketing strategies of food producers in Italy: a competitive analysis.International Journal of Internet Marketing and Advertising, 8(1), p.1. Auster, C. and Michaud, M. (2013). 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The Effectiveness of Internet Advertising through Memorization and Click on a Banner.IJMS, 5(2). Qi, E., Shen, J. and Dou, R. (2013).The 19th International Conference on Industrial Engineering and Engineering Management. Berlin: Springer. Rakrachakarn, P. and Moschis, G. (2013). Are cartoon ads effective for adult consumers?.International Journal of Internet Marketing and Advertising, 8(2), p.125. Sheng, X. and Simpson, P. (2015). Health Care Information Seeking and Seniors: Determinants of Internet Use.Health Marketing Quarterly, 32(1), pp.96-112. Subramaniam, K. and Nair, T. (2013). Transitions in marketing communications from traditional architectures to social network patterns.International Journal of Internet Marketing and Advertising, 8(2), p.69. Tse, T. (2013). The Marketing Role of the Internet in Launching a Hotel: The Case of Hotel ICON.Journal of Hospitality Marketing Management, 22(8), pp.895-908. Tsekouropoulos, G., Andreopoulou, Z., Koliouska, C. and Katsonis, N. (2013). Marketing and organisational evaluation of rural firms in the internet.International Journal of Technology Marketing, 8(3), p.272.